Vorwerk: solid growth that looks to the future

The group Vorwerk has consolidated its position as a world leader in the direct selling sector, closing the 2024 with results that confirm the strength of its business model.

Despite a complex global economic context, the company continued to focus on the quality of its iconic products and the widespread nature of its network of consultants, achieving notable performances.

​The key points of 2024:

• ​Financial solidity: The group continues to record constant growth trends, laying the foundations for the exceptional goals achieved over the following year.
• ​The role of Italy: Our country confirms itself as a fundamental strategic market for the German giant, positioning itself firmly among the top performers worldwide for the Folletto brand.
• ​Winning model: The combination of technological innovation (Bimby and Folletto) and the human contact of direct sales remains the true driver of success.
• ​Expansion strategy: The attention towards new international markets has allowed the Group to diversify and strengthen its global presence.

Vorwerk's success is not just a question of numbers, but the result of one long-term strategy which puts the customer at the center and the professionalism of the consultants who bring the value of the brand into the homes of millions of people every day.

The path taken continues to demonstrate that the direct relationship remains an irreplaceable asset in the modern retail landscape.