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The Vorwerk Group confirms its extraordinary solidity, filing a fiscal year 2025 in the name of historical goals. With a growth of 14,1% compared to the previous year, the company achieved a global turnover of 3,6 billions of euros.

Technological excellence was the driving force behind this success, with the launch of the new one Thermomix® TM7 which recorded results exceeding all expectations, confirming itself as one of the best performing product launches in the group's history.

​Italy shines on the global scene

Our country once again confirms itself as a strategic pillar for the German giant, positioning itself as second market in the world for the Group. With a contribution from 641 million euros and solid growth of 11%, Italy continues to reward the direct sales model, relationship based, on trust and personalized experience.

​The CEO of the group, he Dr. Thomas Stoffmehl, defined the 2025 “a year of extraordinary solidity”, underlining how the ability to innovate, keeping the customer at the centre, remains the key to competitive success in an ever-evolving market.

​Congratulations to the entire sales network and team for this exceptional result!

The Vorwerk Group, world leader in direct sales, confirmed the solidity of its business model, closing the financial year 2023 with a global turnover of 3,2 billions of euros, recording a growth of 4,4% compared to the previous year.

​A result that rewards the core business-oriented strategy and the tireless work of the community of consultants and employees.

​The highlights of the 2023:

• ​Culinary Division (Bimby®): It confirms itself as the driving force of the Group with a record turnover of 1,7 billions of euros, marking the fourth consecutive year of exceptional sales.
• ​Divisione Cleaning (Kobold): An extraordinary success, con 860 million euros of turnover, achieving the second best result ever since 2015.
• ​Focus Italy: The Italian market has also shown signs of great vitality, with a growth of 9,6% and a turnover that reached i 428 million euros.
• ​Akf Bank: The Group's financial arm contributed a record of 570 million euros (+14,8%).

​Comment by Thomas Stoffmehl, CEO of the Vorwerk Group:

​“We are very satisfied with the positive development of the Group. Constant attention to our core business and direct sales model has once again proven to be the key to success, allowing us to face a challenging economic context with resilience.”

​These numbers don't just represent a financial milestone, but they testify to the bond of trust between the brand and millions of families who continue to choose Vorwerk's innovation and quality every day.

​Forward towards new challenges!

The group Vorwerk has consolidated its position as a world leader in the direct selling sector, closing the 2024 with results that confirm the strength of its business model.

Despite a complex global economic context, the company continued to focus on the quality of its iconic products and the widespread nature of its network of consultants, achieving notable performances.

​The key points of 2024:

• ​Financial solidity: The group continues to record constant growth trends, laying the foundations for the exceptional goals achieved over the following year.
• ​The role of Italy: Our country confirms itself as a fundamental strategic market for the German giant, positioning itself firmly among the top performers worldwide for the Folletto brand.
• ​Winning model: The combination of technological innovation (Bimby and Folletto) and the human contact of direct sales remains the true driver of success.
• ​Expansion strategy: The attention towards new international markets has allowed the Group to diversify and strengthen its global presence.

Vorwerk's success is not just a question of numbers, but the result of one long-term strategy which puts the customer at the center and the professionalism of the consultants who bring the value of the brand into the homes of millions of people every day.

The path taken continues to demonstrate that the direct relationship remains an irreplaceable asset in the modern retail landscape.